Wholesale Maserati watches: The PSB Watches catalogue

Understanding the Maserati Watchmaking Model: A License, Not a Manufacture

Maserati, the car manufacturer founded in 1914 in Bologna, does not make its own watches. Since 2012, the Maserati watch line has been produced and distributed by the Morellato group, an Italian player in watchmaking and jewelry active since the 1930s, which also manages other licensed brands in its portfolio.

For a B2B reseller, this distinction concretely changes the product analysis. An automotive licensed watch is not positioned as a high-end watchmaking object in the manufacturing sense (in-house caliber, high watchmaking finishes), but as a product of strong design, where the perceived value comes from the visual identity transferred from the automotive brand rather than the complexity of the movement. Prior knowledge allows for adjusting the sales pitch and avoiding any misunderstanding with a customer who might wrongly compare a Maserati watch to a manufactured Swiss watch.

Automotive Design as a Product Argument

The commercial strength of Maserati watches lies in an assumed identity transfer: dials inspired by dashboards and gauges, finishes reminiscent of rims and grilles, Trident logo in a central position or on the crown. This visual language is immediately identifiable by a customer, even those unfamiliar with watchmaking, which facilitates sales in store and online.

Potenza and Sfida The most iconic references, with imposing cases and automatic skeleton versions. These are the models that generate the most immediate recognition of the Trident logo.

Traguardo and Competizione The sports chronograph segment: tachymeter, multiple counters, steel or silicone straps. An assumed racing positioning, consistent with the Maserati universe in competition.

Epoca and Successo The classic side of the range, with a Jubilee bezel and vintage design. An alternative for resellers targeting a more mature clientele, less focused on motorsport.

Velocità The most recent collection, with automatic Day-Date and Open Heart versions powered by Miyota calibers, in a 41 mm case. The automatic movement justifies a higher price positioning than the rest of the range, which is mostly quartz.

Addressing Common Reseller Objections to Licensed Watches

"A licensed watch does not have the same credibility as a historic watch brand."
This is true from a manufacturing standpoint, but irrelevant from a commercial standpoint. The customer of a Maserati watch is not buying an exceptional movement; they are buying a strong brand identity at an accessible price. The two product categories do not target the same buyer, and therefore do not compete directly within the same assortment.

"Are the movements used reliable?"
Most Maserati references are equipped with standard quartz movements, while the high-end automatic models (Velocità collection in particular) use Miyota calibers, a Japanese manufacturer renowned for its reliability in volume watchmaking.

"Is the price positioning consistent with the brand perception?"
The catalog generally ranges between 150 and 800 euros at retail price depending on the models, a segment that corresponds to the expectations of a customer attracted by the Maserati universe without having the budget for a manufactured Swiss watch.

Why Source Your Maseratis Through PSB Watches?

As a B2B supplier of Maserati watches, PSB Watches gives you structured access to the catalog, with conditions designed for professionals:

Updated catalog sent within 48 hours after account opening, with real-time availability by reference.

Wholesale prices indexed to ordered volumes, with progressive conditions for regular partners.

Guaranteed traceability: each watch is new, delivered with its official case, international warranty, and manufacturer documentation.

International shipping by express or freight, with flexible Incoterms (DAP, DDP, EXW, FCA).

Dedicated sales advice to build a Maserati selection consistent with your sales channel and target clientele.

Maserati B2B: Frequently Asked Questions from Resellers

Are Maserati watches made in Italy?
They are produced by the Morellato group, an Italian company, under the license operated since 2012.

Which collections should be favored for a general store?
Potenza and Traguardo offer the best balance between brand recognition and design versatility, suitable for a wide clientele.

Are there automatic models in the range?
Yes, mainly in the Potenza (skeleton versions) and Velocità (Day-Date, Open Heart) collections, equipped with Miyota calibers.

Can Maserati collections be mixed with other automotive licensed brands in the same assortment?
Absolutely, this is even a common strategy among our B2B clients positioned on the male lifestyle, who alternate automotive identities to renew their offer.