Article: Casio x A.P.C.: the new Casio Vintage collaboration has just been unveiled
Casio x A.P.C.: the new Casio Vintage collaboration has just been unveiled
Casio and the French brand A.P.C are launching their second collaboration in the form of two analog-digital watches from the Casio Vintage range: the AQ-240EAC-3, silver with a deep green dial, and the AQ-240EGAC-9, entirely gold. They are based on the AQ-240E, with the A.P.C. logo on the dial and clasp, and the brand's signature "guitar and dagger" engraved on the back of the case. Here is what we know about these two references before their release, announced for November.
Table of Contents
- Casio x A.P.C. AQ-240: the essentials at a glance
- A.P.C., a French brand born from raw denim
- A second collaboration after the A1000
- The two references: AQ-240EAC-3A and AQ-240EGAC-9A
- The design: rounded square case, sunray dial and engraved details
- Functions and technical specifications
- How to wear it every day
- Casio Vintage and collaborations: where does A.P.C. fit in?
- FAQ
- Conclusion
Casio x A.P.C. AQ-240: the essentials at a glance
The collaboration is based on the AQ-240E, a Casio Vintage watch launched in late 2025 that combines two hands and a small digital display. Casio presents this A.P.C. model as a blend of retro-modern style and simple readability, designed to complement everyday outfits.
Key takeaways
- Range: Casio Vintage, A.P.C. collaboration model
- References: AQ-240EAC-3 (silver, deep green dial) and AQ-240EGAC-9 (gold)
- Base: AQ-240E, Casio 5154 module
- Distinctive features: A.P.C. logo on the dial and clasp, "guitar and dagger" engraving on the back
- Release: announced for November 17, 2026
- Announced prices: $110 and $135 in the United States
A.P.C., a French brand born from raw denim
A.P.C. was founded in 1987 by Jean Touitou. This French clothing brand became known worldwide for the creativity, authenticity and durability of its products. Its name remains associated with raw denim, even though it now offers a wide range of clothing and accessories for women and men.
This approach, focused on simplicity and durability, aligns with that of Casio Vintage watches, which rely on simple shapes and everyday use. The brand's "guitar and dagger" logo is also engraved on the watch.
The two references: AQ-240EAC-3 and AQ-240EGAC-9
Two finishes are available: a silver tone paired with a dark green dial, and a gold tone. Here are the features that set them apart.
| Feature | AQ-240EAC-3 | AQ-240EGAC-9 |
|---|---|---|
| Finish | Silver, chrome-plated resin case | Gold, gold-tone plated case |
| Dial | Dark green, sunray finish | Gold, sunray finish |
| Strap | Silver-tone metal | Gold ion-plated |
The full references provided by the manufacturer are AQ-240EAC-3ADR and AQ-240EGAC-9ADR. The final suffix may vary depending on the distribution market.
Casio Vintage x A.P.C. AQ-240EAC-3: silver and deep green
This is the most understated and versatile version. The silver case and strap frame a dark green dial with a sunray finish, which reflects light more or less intensely depending on the angle. The A.P.C. logo is placed on the dial, above the digital display.
Ideal for: a minimalist style, an understated wardrobe, or anyone looking for a subtle touch of color.
Our opinion: the deep green gives character to an already highly legible design without ever becoming flashy. It is the reference that deviates most from the standard AQ-240E, and probably the most original of the two.
Casio Vintage x A.P.C. AQ-240EGAC-9A: the gold version
The second reference features a gold-tone plated case, an ion gold-plated strap, and a gold dial. The tone is bolder and warmer than that of the silver version.
Ideal for: a dressier look, or for those who like gold watches without excessive bulk.
Our opinion: the gold is restrained here by a compact format and a sunray dial that catches the light with subtlety. The result is more refined than ostentatious.
The design: rounded square case, sunray dial and engraved details
1. A square case with rounded corners
The case measures 40.9 x 35.8 x 8.1 mm and weighs 51 g, identical on both references. It inherits the slightly rectangular shape of the AQ-230, to which the AQ-240E adds softer curves. The product sheet describes a "retro-modern" silhouette that recalls vintage Casio watches without copying them.
2. A sunray dial and slim markers
The dial features a sunray finish, meaning it has radiant reflections that change with the light. The markers are slim and metallic. The small digital display is placed under the hands at six o'clock, making the dial readable at a glance.
3. The A.P.C. logo on the dial and clasp
The brand name appears on the dial, below the Casio logo, and on the strap clasp. It is a discreet signature, in the spirit of A.P.C.
4. The guitar and dagger engraved on the back
The case back features the brand's signature "guitar and dagger" logo. Casio highlights this attention to detail, which was already present on the A1000 from the first collaboration.
5. A dedicated box
According to the manufacturer's visuals, each watch is delivered in a box accompanied by a canvas pouch in the colors of the collaboration.
Functions and technical specifications
The two watches share the same Casio 5154 module, which includes the standard functions of an analog-digital watch.
- Dual time zone: to keep track of a second time, for example when traveling.
- 1/100-second stopwatch: measuring capacity up to 59 minutes 59.99 seconds, in elapsed time mode.
- Daily alarm and hourly chime.
- Automatic calendar: February is set to 28 days.
- 12 or 24-hour format.
| Feature | Detail |
|---|---|
| Module | Casio 5154 |
| Analog display | 2 hands (hours, minutes) |
| Digital display | Hours, minutes, seconds, PM, month, date, day |
| Accuracy | ± 30 seconds per month |
| Battery life | Approximately 3 years, SR920W battery |
| Case dimensions | 40.9 x 35.8 x 8.1 mm |
| Weight | 51 g |
| Crystal | Resin |
| Water resistance | Everyday use (WR marking) |
How to wear it every day
Casio describes this watch as a versatile accessory, capable of matching both a minimalist wardrobe and raw denim jeans. With a case width of 35.8 mm and a weight of 51 g, it remains compact and lightweight, making it comfortable to wear all day.
The green version pairs well with neutral tones, denim blue, and cotton clothing. The gold version stands out more with black, beige, or a simple shirt. In both cases, the digital display provides useful functions (alarm, stopwatch, second time zone) without cluttering the dial.
A second collaboration after the A1000
The manufacturer's product sheet specifies it: this is the second collaboration between Casio and A.P.C. The first was launched on November 8, 2024, with the A1000, a Casio Vintage watch with an octagonal case and a central digital display, whose aesthetic evokes the 1970s.
The A1000 A.P.C. was available in two versions, silver and gold, with a mirrored dial contrasting with a matte-finish steel strap. The button indicators were engraved on the back, next to the guitar and dagger. It was offered in Europe at €169 in silver and €189 in gold, and it is now listed as sold out on the Casio France website.
With the AQ-240, A.P.C. is changing its base. We are moving from an octagonal case and a 100% digital display to a rounded square case, with hands and a digital display placed under the dial. The approach remains the same: a recognizable Casio watch, reworked with the restraint characteristic of A.P.C.
To mark the release, the two brands commissioned filmmaker Kersti Jan Werdal to create a short film entitled "A Day with A.P.C. and Casio", which celebrates the art of slowing down.
Casio Vintage and collaborations: where does A.P.C. fit in?
Casio is multiplying special editions around its Vintage range. The AQ-230, a close cousin of the AQ-240, is a good example: it was released with Liberty London in November 2025, in a paisley pattern, then with Café Kitsuné in September 2026, with a matcha green dial offered at €99.90 in Europe.
The collaboration with A.P.C. follows this logic, with a more fashion-oriented angle than gastronomic. To our knowledge, this is the first time a collaboration has been offered on the AQ-240 platform, which is still relatively new. For reference, the standard AQ-240E arrived in Europe on November 10, 2025, at €59.90 for the silver and blue-green versions, and €79.90 for the gold version.
FAQ
When will the Casio x A.P.C. AQ-240EAC-3 and AQ-240EGAC-9 be released?
Casio announces their release for November 17, 2026. The exact availability date may vary depending on the market.
What is the price of the Casio x A.P.C. AQ-240 collaboration?
The announced prices are $110 (approximately €99) for the AQ-240EAC-3A and $135 (approximately €120) for the AQ-240EGAC-9A.
For reference, the standard AQ-240E was launched in Europe at €59.90 and €79.90, and the A1000 A.P.C. at €169 and €189.
What is the difference with the classic AQ-240E?
The technical base is the same. The A.P.C. version adds the brand logo to the dial and clasp, the "guitar and dagger" engraving on the back, a dark green dial for the silver version, and a dedicated box.
What is the difference with the A1000 x A.P.C.?
The A1000 is a 100% digital watch with an octagonal case, inspired by the 1970s. The AQ-240 is an analog-digital watch with hands, a rounded square case, and a sunray dial.
What is the battery life?
Casio announces approximately 3 years of battery life, with an SR920W battery.
Are these watches water-resistant?
The product sheet mentions water resistance for everyday use. As with the base AQ-240E, this is protection against splashes and rain, not a watch designed for swimming.
What functions do they offer?
Dual time zone, 1/100-second stopwatch, daily alarm, hourly chime, automatic calendar, and 12 or 24-hour format selection.
Conclusion
With the AQ-240EAC-3 and AQ-240EGAC-9, Casio and A.P.C. extend a collaboration that began with the A1000, applying it to a dressier and more readable format. The result remains true to both universes: a simple watch, refined finishes, and engraved details rather than displayed ones.
If you like Casio Vintage watches, you can find the entire range in our Casio collections on PSB Watches.