Seiko Mods: What's Behind the Modified Watch Phenomenon

In recent years, Seiko mods have taken over social media, forums, and online marketplaces. Presented as high-quality custom watches, they attract the interest of a public looking for a Seiko at a (very) reduced price. But behind this growing popularity lies a very different reality. These modified watches, often assembled with unofficial and untraceable parts, raise real questions regarding authenticity, quality, and legality.

At PSB Watches, we have chosen to offer only official Seiko watches, including Arabic Dial models, manufactured in the manufacturer's factories. And we see every day the confusion that Seiko mods cause among our customers. This article aims to clarify the situation and explain why these modified watches should not be confused with certified models.

What are Seiko mods actually?

Originally, Seiko modding consisted of customizing an authentic watch—particularly SKX models—by changing the bezel, dial, hands, or crystal. These modifications allowed for the creation of a bespoke timepiece while retaining the mechanical heart (with the authentic movement) and the original case.

But this practice has evolved. Today, the majority of Seiko mods sold online are no longer derived from original watches. They are watches assembled from scratch from generic components, generally purchased from Asian sites whose names we will not name. Some parts take on the style of Seiko models, others even bear the brand's logo, without any authorization. The result is a product that is in no way authentic , although it is often presented as a "custom Seiko."

Watches that are neither recognized nor repaired by Seiko

The confusion is so great that many Seiko mod owners believe they own a genuine Seiko. Some even go so far as to contact the official service center to have their watch repaired. Seiko systematically refuses these requests when it turns out the watch is not original. The brand's after-sales service only accepts watches manufactured in its own factories, with a verifiable serial number.

As the market for modified watches spirals out of control, Seiko is beginning to step up its enforcement efforts against models considered counterfeit. Unauthorized use of the brand name on a product not manufactured by Seiko constitutes an infringement of intellectual property.

Components of uncertain quality

The commercial success of Seiko mods is largely based on their appearance. The dial may appear well-finished, the colors are attractive, and the design recalls certain iconic models. But the technical reality is often far removed from the brand's standards.

The parts used are rarely tested, the movements may be copies or scrap sold at low prices, and assembly is carried out without quality control and very often "in-house". This poses medium-term reliability problems: rapid movement deregulation, poor sealing, premature wear of components.

Without a warranty, the buyer has no recourse. And since these watches are not recognized as official, no certified watchmaker will be able to safely intervene.

Watches that harm the brand and official resellers

At PSB Watches, we've noticed an increase in questions from our customers, who no longer know the difference between a modified Seiko and an official model. This creates confusion that harms the brand's image, but also serious retailers who offer certified products.

We specialize in Seiko Arabic Dial watches, models produced exclusively for the Middle Eastern market. These watches are authentic , serialized , and manufactured to Seiko's exacting quality standards. Each model we offer comes directly from official suppliers and is backed by the manufacturer's warranty .

Unlike Seiko mods, these watches are traceable, repairable, and built to last. They don't claim a false identity: they are the true expression of Japanese watchmaking expertise.

Why choose an official Seiko watch?

• Authenticity guaranteed: every watch we offer is a certified Seiko product, traceable and delivered with its original documents.
• Proven quality: Seiko Arabic Dial models meet the brand's strict manufacturing standards.
• Warranty and after-sales service: you benefit from the official Seiko after-sales service, in France or abroad.
• Lasting Value: An authentic watch retains its value, unlike mods without certified origin.
• No ambiguity: you know what you're wearing, and you can be proud of it.

In conclusion

The popularity of Seiko mods is based on an illusion: that of being able to treat yourself to a personalized watch, inspired by the brand's greatest pieces, at an attractive price. But in reality, these models are often counterfeits, assembled with parts of dubious quality, and sold without any transparency.

At PSB Watches, we choose clarity. We only offer official Seiko Arabic Dial watches, normally distributed exclusively in the Middle East. These are certified, reliable watches that respect the brand's identity. Educating our customers on the difference between an authentic watch and a modified one is part of our mission.

To learn more about official Seiko Arabic Dial models, see our dedicated article: All Original Seiko Arabic Dial Models .