Orient: Japanese watchmaking excellence between authenticity, reliability and accessible elegance

Since its founding in 1950, Japanese brand Orient has embodied a unique vision of watchmaking: offering quality mechanical watches at an affordable price, without ever compromising on precision, style, or reliability. Founded in Tokyo by Shogoro Yoshida, Orient quickly established itself as a key player in Japanese watchmaking, alongside giants like Seiko, while maintaining its own distinct identity, focused on traditional craftsmanship and masterful innovation.

A specialist in in-house mechanical movements, Orient designs and assembles all of its calibers in-house, in its own workshops. This rare expertise allows it to guarantee rigorous manufacturing quality, with automatic watches that are robust, precise, and elegant. Whether for a refined city watch or a more assertive sports model, each Orient timepiece reflects a subtle balance between timeless design and lasting performance.

Iconic collections for all styles

Among the most famous collections, theOrient Bambino rangeis arguably the most iconic. These dress automatic watches, with their domed dials, vintage finishes, and reliable movements, embody Japanese elegance in its purest form. Available in several generations and styles, the Bambino is a must-have for lovers of classic watches.

ThereOrient Mako collectionis aimed at diving enthusiasts. These automatic diving watches, renowned for their water resistance, readability, and durability, rival much more expensive models. The Orient Mako II and Mako III, often compared to the Seiko Prospex, are attractive for their excellent value for money and functional design.

Another flagship line: theOrient Kamasu, which takes the qualities of the Mako while adding more contemporary details such as a sapphire crystal and a more precise bezel. With its sporty look and careful finishing, the Kamasu is popular with lovers of accessible and well-designed automatic watches.

Orient also offerswomen's watches, designed with the same high standards as the men's models. Elegant, discreet and precise, they offer a refined alternative to Swiss watches, with elaborate designs, often inspired by Japanese art, and reliable mechanical movements.

Orient: between Japanese tradition and constant innovation

What sets Orient apart from many competing brands is its commitment to traditional watchmaking, combined with a desire to innovate without ostentation. Unlike other Japanese brands that have massively adopted quartz or solar power, Orient continues to emphasizeautomatic watchas the heart of its philosophy. Each model is the result of meticulous work, designed to last, operate without batteries, and accompany its wearer for years.

Some recent collections, such asOrient Star, are moving upmarket and offering more sophisticated watches, with complications, textured dials, visible power reserves, and high-end finishes. These models, still often unknown to the general public, appeal to watch enthusiasts looking for an authentic product, made in Japan, at a still affordable price.

Buy an Orient watch from PSB Watches: the guarantee of authenticity

At PSB Watches, we carefully select the most beautiful models from the Orient brand. We showcase classics like the Bambino and the Mako, as well as more confidential pieces or pieces from limited editions. All our models areauthentic, delivered with theirofficial guarantee, and available with personalized customer service.

By choosing aOrient watchAt PSB Watches, you're investing in a quality timepiece that's elegant, durable, and faithful to the spirit of Japanese watchmaking. Whether you're passionate about mechanical watches or looking for a reliable everyday piece, Orient offers a serious and stylish alternative to Swiss brands, with unbeatable value for money.